Pillar 04 — Web Performance

Your Site Should
Earn Revenue,
Not Just Look Good.

Core Web Vitals optimization, high-performance Next.js builds, and custom data dashboards that give every page a measurable business outcome.

68%
Avg LCP Improvement
after Core Web Vitals audit
31%
Bounce Rate Reduction
correlated with speed gains
3 wks
Dashboard Build Time
from data spec to deployed UI
95+
Lighthouse Score
avg across deployed properties

Performance is a revenue strategy.

Every millisecond of load time has a measurable impact on conversion rate. We treat speed as a product requirement, not an afterthought.

Core Web Vitals Engineering

LCP, INP, and CLS optimization at the infrastructure level — image pipelines, server-side rendering strategies, and caching layers that push Google rankings and user satisfaction simultaneously.

🏗️

Next.js Performance Builds

App Router architecture, React Server Components, Partial Prerendering, and edge middleware — built for sub-100ms TTFB and perfect Lighthouse scores on real hardware.

📊

Custom Analytics Dashboards

Real-time dashboards built on your first-party data — campaign performance, cohort analysis, funnel attribution, and revenue forecasting — without the limitations of off-the-shelf tools.

🔬

A/B Testing Infrastructure

Full-featured experimentation framework — edge-delivered variant splits, statistical significance monitoring, and automatic winner deployment integrated into your CI/CD pipeline.

🌐

Landing Page Velocity Engine

Rapid CRO-optimized landing page builds with built-in analytics instrumentation — designed to launch, test, and iterate at the speed of paid media campaigns.

🔌

Data Visualization Layer

Custom charting and visualization components built on your live data sources — ROAS trends, attribution waterfalls, predictive revenue curves — embedded directly in your dashboards.

Built on the fastest stack in existence

We choose technology for performance benchmarks, not trend cycles. Here's what we deploy on.

Next.js 15+React 19Vercel EdgeCloudflare WorkersTailwind CSSFramer MotionD3.jsRechartsClickhouseBigQuerydbtSegment

Custom dashboards that tell the full story.

Off-the-shelf analytics tools show you what happened. Our dashboards show you why — and what to do next.

01 //

Spec & Data Architecture

We audit your data sources, define the KPIs that matter to your business, and design a dashboard schema before writing a line of code.

02 //

Build & Instrument

Custom React dashboard components, real-time data connections, and alert logic — deployed to your infrastructure or hosted on ours.

03 //

Iterate & Expand

Post-launch feedback cycles add new views, drill-downs, and AI-powered forecasting as your data sophistication grows.

Free Performance Audit

What is your site's performance costing you?

Our free audit covers Core Web Vitals, conversion bottlenecks, and dashboard gaps — with a prioritized roadmap for immediate wins.

Get a Free Performance Audit